India 2013 Allahabad. Maha Kumbh Mela

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India. Uttar Pradesh state. Allahabad. Maha Kumbh Mela. Two Indian Hindu devotees are seated in a restaurant. One woman drinks Bisleri water from a plastic bottle. Bisleri is a brand of bottled water and has 60% market share in packaged drinking water in India. The Kumbh Mela, believed to be the largest religious gathering is held every 12 years on the banks of the 'Sangam'- the confluence of the holy rivers Ganga, Yamuna and the mythical Saraswati. The belief is that bathing and taking a holy dip will wash and free one from all the past sins, get salvation and paves the way for Moksha (meaning liberation from the cycle of Life, Death and Rebirth). The Maha (great) Kumbh Mela, which comes after 12 Purna Kumbh Mela, or 144 years, is always held at Allahabad. Uttar Pradesh (abbreviated U.P.) is a state located in northern India. 7.02.13 © 2013 Didier Ruef