Switzerland. Canton Ticino. Lugano. A giant inflated plastic Mammoth stands in front of the entrance of the newly open Mammut sport shop. In 2012, the Swiss mountain sports equipment manufacturer Mammut is celebrating its 150th anniversary. A mammoth is any species of the extinct genus Mammuthus, proboscideans commonly equipped with long, curved tusks and, in northern species, a covering of long hair. 30.04.12 © 2012 Didier Ruef