Switzerland. Geneva. Downtown Geneva. A man disguised as a clown with a green wig is waiting for the public transport (bus or tramway) in the Rue du Marché. A giant UBS sign stands on the wooden wall of a construction sign. UBS AG is a Swiss global bank with financial services operating worldwide. The company provides wealth management, asset management, and investment banking services for private, corporate, and institutional clients worldwide. In Switzerland, these services are also offered to retail clients. The name UBS was originally an abbreviation for the Union Bank of Switzerland, but it ceased to be a representational abbreviation after the bank's merger with Swiss Bank Corporation in 1998. 23.03.2014 © 2014 Didier Ruef