Switzerland. Canton Luzern. Ebikon. Mall of Switzerland. Video animation on a screen. An asian woman takes a selfie while people are walking nearby. On the screen, a video aim action with an insertion of animated fishes. The “Mall of Switzerland”, one of the largest shopping centers in Switzerland opened its doors on September 8th 2017. The Mall of Switzerland is a state-of-the-art shopping and entertainment center with a supra-regional influence. 9.11.2017 © 2017 Didier Ruef