France. Paris. Water's puddle and various used capsules of " Voix de la Terre" coffee from the brand Lavazza are found on the concrete ground of the traffic street. The Voix de la Terre ( Lavazza's Tierra coffee ) is a sustainable project between Lavazza and Rainforest Alliance, an international nonprofit organization dedicated to the conservation of tropical forests. Lavazza's Tierra coffee, is grown and produced in certified farms by Rainforest Aliance. The project is based on fair trade, an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as social and environmental standards. It focuses in particular on exports from developing countries to developed countries, such as Lavazza's Tierra coffee. 17.11.10 © 2010 Didier Ruef...