Switzerland. Canton Bern. Gstaad. Chopard shop undergoing renovation. Gstaad is a town and is part of the municipality of Saanen It is a popular destination amongst high society and the international jet set. Le Petit-Fils de L.-U. Chopard & Cie S.A., commonly known as Chopard, is a Swiss manufacturer and retailer of luxury watches, jewellery and accessories. Founded in 1860 by Louis-Ulysse Chopard, Chopard has been owned by the Scheufele family since 1963. Chopard is best known for making high-quality Swiss watches and jewellery, 2.11.2020 © 2020 Didier Ruef