USA. California state. San Francisco. Fuseproject offices in Potero Hill district. Ives Béhar is the designer of Jawbone UP wristbands. Yves Béhar (born 1967) is a Swiss designer, renowned entrepreneur, and sustainability advocate. He is the founder and principal designer of Fuseproject, an award-winning industrial design and brand development firm. Béhar's design work emphasizes the integration of commercial products with sustainability and social good. Béhar is also Chief Creative Officer of the wearable technology company Jawbone. Jawbone wristbands are considered to be wearable technology, wearables, fashionable technology, wearable devices, tech togs, or fashion electronics which are clothing and accessories incorporating computer and advanced electronic technologies. The designs often incorporate practical functions and features, but may also have a purely critical or aesthetic agenda. 15.12.2014 © 2014 Didier Ruef