Italy. Liguria Province. Genova. Nuovo Lido beach resort. A woman is sunbathing and reads a book on her Amazon Kindle device. Yellow beach umbrella on the rocks above the Mediterranean sea. The Amazon Kindle is a series of e-book readers designed and marketed by Amazon.com. Amazon Kindle devices enable users to shop for, download, browse, and read e-books, newspapers, magazines, blogs, and other digital media via wireless networking. The hardware platform, developed by Amazon.com subsidiary Lab126, began as a single device and now comprises a range of devices – most using an E Ink electronic paper display capable of rendering 16 tones to simulate reading on paper while minimizing power consumption. 18.08.13 © 2013 Didier Ruef