Serbia. Zitkovac is a village in Central Serbia situated in the municipality of Aleksinac, in the Nišava District. Grille in front of a rundown shopwindow and a store closed due to bankruptcy. Market and Coca-Cola signs. Coca-Cola, or Coke is a carbonated soft drink manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients: coca leaves, and kola nuts (a source of caffeine). 19.4.2018 © 2018 Didier Ruef